A new Black-owned tequila and cognac brand is now available in Charlotte


Clarence Boston, a former Charlotte resident and Atlanta-based entrepreneur, has released five new spirits: Noire Cognac H.D. Age, Noire Cognac VS, Noire Cognac N.O., Carreta De Oro Blanco Tequila and Carreta De Oro Blanco Reposado Tequila.

Boston, the part-owner of Firehouse Bar & Lounge in uptown and Recess Charlotte in the Belmont neighborhood, pursued this venture as he saw his businesses experience the effects of the nationwide alcohol shortage.

“During the pandemic, there were labor and bottle shortages…,” he said. “It was a problem that I thought I needed to try to help solve with putting together a quality product because, even in my bars, we didn’t have what we were used to selling our customers.”

Boston traveled to a Cognac distiller in France. He worked out a deal to get an import permit to sell his bottles in the US.

Boston’s new spirits imported from France. Photo courtesy of Clarence Boston

In just two days, he has already sold over 90 cases (1080 bottles) locally.

Bottles are currently priced at $51 to $66 individually.

Boston said a shipment was recently dropped off in Raleigh and plans for his spirits to be distributed to ABC stores across the state in Concord, Greensboro, Reidsville, Winston-Salem, and Kannapolis. 

Bottles will also be sold in liquor stores in Atlanta, Georgia. There are plans to release a new tequila flavor called “Añejo” next month.


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